：Translated by Deepl
On June 5, 2025, the first choral screening of “RRR” will be held in Mitsuke City, Niigata Prefecture, Japan.“RRR” was first screened in Japan in October 2022, and gradually gained popularity and recognition when it won the Golden Globe and Academy Awards in 2023, leading to masala and supportive screenings throughout Japan, but this is the first event in the style of a choral screening.
The event was planned by an individual, not by the film industry or any corporate or organizational group, but by the general public.
Since they do not have projection equipment or facilities that can accommodate a large number of people, She rents public facilities to hold an events.
The choral screening format was first used in Japan in 2014 with “Frozen”, where the audience could sing along with the musical numbers.
It was also held in the same year for “Les Miserables” and was well received, and was screened in a similar style the following year in 2015.
(When it was screened in 2018, it was revived as a “vocalizable screening”)
Although both screenings were very well received by audiences, it is difficult to say that the “choral screening” style has taken root in Japan as far as subsequent developments are concerned.
In fact, it has not been held in so-called theaters since 2015.
If this event takes place, it will be the first choral screening in 10 years.
The film was enthusiastically received not only by fans but also by those who saw it immediately after its screening, but it was the Academy Awards that determined its enduring popularity.
Many people who had not been familiar with Indian films before saw the film, and many of them commented that they wished they had seen it earlier.
The film attracted even more attention, and more theaters, from major multiplexes to mini-theaters, began screening the film, and theaters equipped with IMAX facilities revived the film across the board.
In addition, collaboration goods and accessories, limited-time collaboration cafes and restaurants, and even public bathhouses have sprung up. Even the world-renowned Sanrio has produced goods based on the RRR characters.
The film was shown for a total of 630 days, Long-term screenings that is almost unheard of in Japan. This is an exceptionally long run.
It is safe to say that this has become a social phenomenon.
In addition, it should be noted that the film was also selected as a Takarazuka program, and director S. S. Rajamauri saw the Tokyo performance.
As is typical in Japan, where manga and anime culture are deeply rooted, there is also a lot of fan art.
On SNS, people called “painters” and professional artists have uploaded manga and illustrations of “RRR”.
Last October, a booklet was delivered by a volunteer group that compiled illustrations of all of the director’s works.
In response, the director also sent a message to his Japanese fans as a video letter.
Am I mistaken that they seem to feel special to each other?
It is clear from subsequent developments that the achievement of “RRR” was not a temporary boom.
The current screening schedule is clearly more Indian film titles than before.
This can be said to be an indication of the fact that Indian films have gained a fixed audience of theater-goers.
India has always had a thriving film production industry, but a large base inevitably leads to a more selective selection of films for foreign distribution.
By widening the gate, there are more opportunities for people to come into contact with quality films.
Fixed fans in any category are highly passionate. Indian films are no exception.
In Japan, in particular, there are many devoted fans who watch films even without Japanese subtitles, and some even try to learn the language of their favorite stars.
They know the etiquette of a fan and are diligent in trying to get as close as possible to the world of the stars.
Perhaps they are impressed by the politeness of these fans and the Japanese culture and scenery.
They are so fascinated that they come back two or three times, bringing a pleasant surprise to their Japanese fans.
Mr. N･T･ Rama･Rao Jr. gave us a series of four stage greetings prior to the Japanese release of the film “DEVARA”.
This was an exceptional treatment for his fans who were eagerly awaiting his visit to Japan.
Inspired by a female comedian, he even performed a dance. The audience squealed with delight.
This scene spread quickly on the Internet and was shared with fans in his home country.
Not long after, director S. S. Rajamauli came to Japan for the Japanese premiere of “RRR: Behind & Beyond”.
He also visited Japan with a series of five stage greetings.
In conjunction with this, “RRR” has been screened again on a nationwide scale, and movie theaters are scheduling their screenings so that viewers can continue to Movie ladder.
Perhaps these moves have served as a catalyst for the revival of “RRR,” which has been screened not only at major movie theaters, but also at mini-theaters and masala screenings. It is truly a work like a phoenix.
“RRR” has captivated first-time viewers and continues to attract new fans.
The other day, the box office in Japan exceeded 2.5 billion. This is an unprecedented record.
This film, which will be shown intermittently, will continue to fascinate people in the future.